The craft beer phenomenon is one of the biggest things to happen in the brewing industry over the last decade or so.
Hook Norton Brewery needed a standout presence at a huge craft beer festival in Brick Lane, Shoreditch, attended by craft beer aficionados from around the world - retailers, pub chains, bar owners, restaurateurs, caterers and the public.
OK several. Yes, it’s a tough job, but… (you know the rest).
Sipping thoughtfully at our ales, something dawned on us… Hook Norton’s product isn’t trendy and ephemeral, it has heritage and depth – over 160 years’ worth.
We took an anti-hero stance, reminding everyone that the craft brewery’s heritage stretches back more than sixteen decades. The client loved the work, and judging by its reception at the festival, so did everyone else.
PRAISE IS NICE, BUT MOST IMPORTANTLY THE CAMPAIGN WE CREATED HELPED TO BUILD AWARENESS, GROW THE BREWERY'S STOCKIST DATABASE AND INCREASE SALES.