There are 135 UCAS accredited universities in the UK, and nearly 1.9 million undergraduates. Getting through to the next intake is no easy task as students’ minds are whirring with so many questions – which course, which city, which university, where are their friends going, employment prospects on graduating? And so on.
Also, they’re being hit with a tsunami of marketing material.
Clearly this is a hugely competitive arena, but the more competition there is, the more competitive we get.
There is no substitute to hearing it straight from the horse's mouth.
Turns out that no matter how cool, tech and street-savvy today’s youth are, something that really appealed was remarkably simple – seeing their name in print and on screen.
Simple, but as they say, some of the best ideas are. We created personalisation, with students’ Christian names embedded into the communications mix, alongside empathetic writing that spoke on their level.
OUR MOST RECENT PROJECT WITH THE UNIVERSITY SAW EMAIL OPEN RATES OF UP TO 86%, CLICK THROUGH RATES AT 16% AND AN UPLIFT IN OPEN DAY ATTENDANCE, REVERSING A 3-YEAR DECLINE.